The brief it was to create an online shop based on Wordpress platform and to increase the number of conversions from PPC campaign users.

I used Woocommerce as a plugin for ecommmerce features and a custom made template the front end of the website.

Used technologies: Wordpress, WooCommerce, PHP, CSS, HTML5, jQuery

I used different CRO techniques like A/B testing and Custom Page Titles to increase the number of conversions.

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